A merchandise display stand includes a pair of brackets for carrying a panel having advertising indicia on a first end thereof. A plurality of spaced-apart upright supports extend vertically, and a channel extends across a horizontal support that spans the spaced-apart upright supports. The channel defines an upper and lower flange. The upper and lower flange define a space therebetween for selectively receiving a power cord. Each bracket defines a pair of shoulders on a second end thereof. Each of the shoulders is configured for engaging with a respective flange to receivably engage each of the brackets with the channel.