US Patent 10416763 Eye tracking and user reaction detection

Methods, systems, and devices are disclosed for optical sensing and tracking of eye movement. In one aspect, a device for obtaining a user's eye dynamics data includes a display screen to present at least one content. The device includes an eye sensing module to obtain the user's eye dynamics data including the user's eye movement while presenting to the user the at least one content on the display screen. The device includes a processor in communication with the eye sensing module. The processor can determine the user's reaction to the at least one content presented on the display screen based at least partly on the obtained user's eye dynamics data.