US Patent 10419566 System and method for displaying AR content

The system and method described allow AR content to be packaged according to the CLM packaging structure and loaded to a content management system without coding, and allow the AR content to be viewed directly with a CLM content player without requiring build or patch distribution processes. The content creator may define a standard configuration with a JSON file based on the guidelines and parameters of the CLM packaging structure. Users may view and place AR content over a physical world video using a camera in a user computing device, and move, rotate, zoom in and zoom out the AR content.