US Patent 10426278 Product display belt and assembly

A product display belt for a product display assembly may comprise a flexible strip having a top surface, a bottom surface, a front end and a back end; a plurality of hinges mounted to the bottom surface of the flexible strip to form a linear array of separated hinges extending from the front end towards the back end of the flexible strip; and a plurality of flaps, each flap having a front facing surface, a back facing surface, and a top surface, each flap mounted to an associated hinge of the plurality of hinges at the back facing surface below the top surface of the flap such that the flap has a free top end and extends downwardly away from the bottom surface of the flexible strip. Other product display belts and product display assemblies comprising the belts are provided.