A lighted nock assembly may include an LED/battery assembly, a nock, a housing and a sleeve. The housing can be releasably coupled within the center opening of the nock sleeve and resist longitudinal translation of the battery relative to the nock sleeve. The nock translates longitudinally with respect to the nock sleeve between an activated configuration that activates the LED portion and a deactivated configuration that deactivates the LED portion without removing the LED/battery assembly from the nock sleeve.