Patent attributes
Techniques are disclosed to leverage third party “cookie stitchers” for cross-device user identification, which may be used by a network server to selectively provide content to a user. The techniques include a cookie stitcher associating a user with multiple computing devices, which in turn notifies the network server when the same user requests access to provided content on separate occasions from different computing devices. The cookie stitcher may also have access to a user record regarding the identified user, and may provide this record data to the network server to identify other characteristics about the user. Based upon the particular type of information that is identified, the network server may provide varying degrees of access to content and/or allow the user to interact with one or more applications supported by the network server in different ways.
