US Patent 10443918 Configurable insulated storage container

A portable insulated storage container includes an insulated body, an insulated lid, and a retainer. The insulated body has an internal cavity for storing one or more items. The internal cavity is selectively and reversibly configurable into two or more storage areas. The insulated lid engages the insulated body to close the internal cavity. The insulated lid includes receptacles each configured for receiving a cold pack or other thermal device. Each of the receptacles aligns with a respective one of the storage areas when the insulated lid engages the body. The retainer removably retains the cold pack in one of the receptacles.