Patent attributes
A server receives a request for a business account with the messaging system that includes a business name and a contact point. The server determines whether users of the messaging system associate the business name with the contact point. The server also determines whether the business name and/or the contact point has characteristics consistent with the request originating from a genuine business. The business account is validated if users of the messaging system associate the business name with the contact point and at least one of the business name or the contact point have characteristics consistent with the request originating from a genuine business. The business account profile is updated to indicate it is verified. Client devices are adapted to display messages from the business account in conjunction with a visual indicator that the business account is verified.