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US Patent 10467653 Tracking online conversions attributable to offline events

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Patent Citations Received
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US Patent 12132947 Systems and methods for attributing TV conversions
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Patent abstract

Systems and methods are provided for determining a quantity of network location visitors that are likely generated or encouraged by specific offline events. A corresponding number of leads may then be attributed to and associated with those specific events. Ongoing conversion activity of those visitors may be tracked and associated with the offline events. Conversions of those visitors may be attributed entirely or partially to one or more specific offline events. The effectiveness of each offline may then be evaluated based on aggregate lead and conversion information.

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Patent Inventor Names
Armen Avedissian0
Nathan Janos0
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Patent Citations Received
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US Patent 11770570 Systems and methods for attributing TV conversions
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Patent Citations Received
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US Patent 11562393 Self-consistent inception architecture for efficient baselining media creatives
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US Patent 11503351 Systems and methods for attributing TV conversions
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Infobox
Is a
Patent
Patent
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Patent Applicant
Convertro
Convertro
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Patent Jurisdiction
United States Patent and Trademark Office
United States Patent and Trademark Office
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Patent Number
104676530
Date of Patent
November 5, 2019
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Patent Application Number
140602350
Date Filed
October 22, 2013
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Patent Citations Received
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US Patent 10891650 Matching conversions from applications to selected content items
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US Patent 11256453 Retargeting events service for online advertising
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US Patent 11334911 Systems and methods for debiasing media creative efficiency
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US Patent 11334912 Systems and methods for determining media creative attribution to website traffic
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US Patent 11348136 System and method for correlation of user interactions with an online presence in a distributed computer network and content distributed through a distinct content delivery network and uses for same, including quantification of latent effects on such user interactions
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Patent Primary Examiner
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Radu Andrei
0
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edited on 19 May, 2022
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Patent citations received
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US Patent 11334912 Systems and methods for determining media creative attribution to website traffic
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Patent citations received
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US Patent 11334911 Systems and methods for debiasing media creative efficiency

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