Patent attributes
Example methods and apparatus to verify presentation of media content are disclosed. A disclosed example apparatus for generating media presentation information includes a comparator to periodically output a value indicative of whether media selected via a set-top box is presented at a media presentation location by comparing a first audio signal associated with the media to ambient audio received in the media presentation location via an audio system associated with a media presentation device. The example apparatus also includes a privacy protector to facilitate operation of the comparator by periodically preventing the comparator from receiving of the ambient audio. The example apparatus also includes a metering module to record presentation of the media based on the output.
