An accessory organizing and storage apparatus to store accessories in an organized array, while providing easy access to the particular accessory such as jewellery or the like. The apparatus comprises a housing with an open front, a plurality of vertical panels slidably mounted in the housing for movement into and out of the housing, and a door being hingedly secured to the housing for closing the open front thereof. Each vertical panel is configured with a plurality of accessory holders for securing different types of accessories. The door further comprises a storage area and a plurality of horizontal panels for holding accessories such as ring. The apparatus is simple in construction, portable, light-weight, user-friendly and economical comparatively to the existing jewellery cases. The apparatus further enables users to locate each jewellery accurately and also avoid the chance of entangling or knotting jewelleries.