US Patent 10489474 Techniques to leverage machine learning for search engine optimization

Techniques to leverage machine learning for search engine optimization (SEO). Some techniques are applicable to turnkey e-commerce solutions operating on the Internet as an online platform. These techniques use machine learning to gain insights into patterns/relationships between search terms and items for sale on the online platform. Depending on a relevancy or an accuracy of a search term to a particular item for sale, the online platform inserts the search term into the online platform such that a public search engine crawler increases a search engine result position for the online platform. Other embodiments are described and claimed.