Patent attributes
A specialized networking and application system which includes a consent and campaign blockchain network for advertising campaigns. Off-chain databases are used to store a user's personal data records that are not suitable to be stored in blockchain ledger system. A user receives an opt-in request link prompting the user to consent to receiving advertising campaign messages. The invention verifies user's consent using a single-use token and, if the verification is successful, the advertising campaign messages are transmitted to the user. The invention enables users to centrally manage their consents/preferences for various enterprises, various channels and/or campaigns, storing encrypted subscribers' consents/preferences data into trusted blockchain network, validating the preferences before delivering a campaign message to the user, and providing audit trials and historical campaign messages with analytic data to the users.
