US Patent 10511818 Context aware projection

In some embodiments, the disclosed subject matter involves a system for mapping projection of content to surfaces in an environment. Groups of users in the environment are identified and surfaces in the environment are selected/assigned for projection and/or touch input based on user preferences, ranking of surfaces for projectability or touchability, content to be displayed, proximity of user groups to one another and surfaces, and user feedback and control. Other embodiments are described and claimed.