An apparatus in one embodiment comprises at least one processing platform accessible to a plurality of user devices over at least one network. The processing platform implements a hierarchical value-based governance system for data assets of an enterprise. The hierarchical value-based governance system comprises a data asset governance controller, a technical metadata hub, a business metadata hub and a data asset catalog. The data asset catalog is coupled to the technical metadata hub and the business metadata hub and provides integrated technical metadata and business metadata for each of a plurality of the data assets of the enterprise. The data asset governance controller is configured to generate analytics actions for one or more analytics workspaces based at least in part on the integrated technical metadata and business metadata of the data asset catalog. The analytics actions may comprise visualizations providing actionable insights into the corresponding data assets.