US Patent 10521968 Systems and methods for mixed reality with cognitive agents

Disclosed are techniques that use mixed reality, e.g., augmented reality and virtual reality technologies to improve analysis of retail processes and activity in retail establishments. A server system receives images from a mixed reality device, which images including representations of physical objects and receives voice data from the mixed reality device and executes a cognitive agent to process the voice data received from the mixed reality device that generates a set of virtual objects that include data describing merchandising process concepts regarding the set of physical objects, based on input queries received in the voice data and sending by a server system, the set of virtual objects to the mixed reality device.