Patent attributes
Alert notification content is conveyed to an authorized user and other persons oriented relative to the mobile device to perceive the alert notification content during an ephemeral alert period, in response to determining that the authorized user is oriented to perceive the alert notification content during the ephemeral alert period, and that only the authorized user is proximate enough to perceive the alert notification content conveyed by the mobile device, or that is appropriate pursuant to rule or privacy setting applications to convey the alert notification content to each of the other persons. The alert content is muted in response to determining that it is not appropriate pursuant to the rule application or privacy setting to convey the content to the other persons, or that the authorized user is not oriented to perceive the alert notification content during the ephemeral alert period.