Patent attributes
A media universe system may leverage network-based computation resources and services, for example a streaming service, and a digital asset repository or repository service to dynamically provide active content in digital media of the media universe streamed to the client. An asset repository may contain digital assets including 3D models of objects and characters used in the digital media. Client interactions with digital media via a client interface may be mapped to particular objects, characters, locations, etc. within the media universe according to the digital assets from the repository. Most or all content within a rendered scene streamed to a client device may be rendered as active content. Clients may interact with the active content to, for example, obtain contextual information about the corresponding objects, manipulate and explore objects, discover hidden content, reveal hidden storylines, order merchandise (e.g., via 3D printing) related to the content, etc.
