Various embodiments of an awning roller assembly are provided. The structure provides awning hardware (28) having a powered groove (52) extending through one or more hardware components. The powered groove includes at least one track (70, 72) having electrical conductors (84, 85) therein. An accessory base (54) is provided for connection with a plurality of powered accessories (32, 34, 36, 37), including but not limited to, lights, fans or audio-video equipment. The accessory base provides electrical connection between the powered groove and the accessory to provide improved function in the outdoor living space beneath and around the awning.