Patent attributes
In particular embodiments, a method comprises receiving a request from a first user to access a landing page of an online social network, accessing a social graph comprising a plurality of nodes and a plurality of edges connecting the nodes, calculating a popularity value for each of a plurality of content objects associated with one or more second users of the online social network, wherein the popularity value for each content object is based on a popularity of the content object among other users of the online social network associated with nodes within a threshold degree of separation of the first user, selecting from the plurality of content objects based on their popularity values, one or more content objects to feature on the landing page, and sending instructions for presenting the landing page comprising one or more of the selected content items to the first user.