An elongated member pulling device including a support surface and a reel assembly for rotatably carrying a take-up reel about a first axis for receiving an elongated member, the reel assembly rotatably carried by the support surface about a second axis. A guide device including a plurality of rollers defining a closed geometry for guiding the elongated member toward the reel assembly. In response to the elongated member being guidingly received through the guide device and rotatably collected by the take-up reel, the reel assembly being selectably oscillatingly rotatable about the second axis to permit even winding of the elongated member on the take-up reel.