A projector having a cooling target includes a light source configured to emit light, a light modulator configured to modulate the light emitted from the light source, a projection optical device configured to project the light modulated by the light modulator, a cooler configured to cool the cooling target based on transformation of a refrigerant into a gas, and a controller configured to control the cooler. The cooler includes a refrigerant generator configured to generate the refrigerant, and a refrigerant sender configured to transmit the generated refrigerant toward the cooling target. The controller controls the refrigerant generator based on at least one of temperature of the cooling target and ambient humidity of the projector.