Patent 10895961 was granted and assigned to A9.com on January, 2021 by the United States Patent and Trademark Office.
Approaches are described for an interface element that displays progressively more information about a search result in a listing of search results. In an embodiment, a user interacts with a search result, for example by utilizing a gesture on a touch-sensitive display, and a supplemental content item is generated and displayed using, in one example, a subset of available supplemental information associated with the search result. The display of the supplemental content item is accompanied by an animation is some embodiments whereby the supplemental content item visually “slides” over to replace the search result.