US Patent 10897647 Ascertaining audience reactions for a media item

Disclosed are various embodiments for identifying and classifying audience reactions during a playback of a media item. In one embodiment, among others, a computing device is used to identify a reaction event from sensor data of a participant consuming a playback of a media item. The reaction event is correlated with a point in time of the media item. A reaction classification for the reaction event is determined based on the sensor data, and the reaction classification is associated with the point in time of the media item.