Patent attributes
A personalization platform is provided, which interprets user behavior and attributes along with the content users are interacting with, to build optimized predictive models of what content the user may want to see next. Those predictive models can be utilized to personalize content in one or more environments, including email, mobile and applications. An extensible and highly flexible framework can be implemented. In some embodiments, when calculating for a single user, recent behavior is scored against an ensemble of analytic models and the totals are amalgamated into a final recommendation. Any combination of analytic models may be explored and tested in a multivariate framework on this final ranking function. Models may be added and removed on a per-application basis.
