The present system generally relates to a fluid flow system where a controller and motor pump assemblies are used to optimize the control of fluid flow through the system. The controller samples the back electromotive force of the motor and pump assemblies and is able to utilize the sampled back electromotive force in conjunction with predefined target back electromotive force values, preferably empirically determined and tuned to an individual motor and for a select fluid, to tune the voltage applied to the system, control the back electromotive force of the system and, by extension, control the flow of fluid.