Patent attributes
Various embodiments of systems and methods allow the presentation of a content item with a marketplace section. A system can receive a content item and analyze the content item to identify at least one featured object in the content item. The system can then match the at least one featured object with a marketplace item. If the marketplace item passes various filtering criteria, then the author of the content item can approve the marketplace item being presented with the content item. A system can then receive data for the content item from an application server and data for the marketplace item from a marketplace server and generate a unified presentation of the content item and the marketplace item. A user can then interact with a marketplace section to buy the marketplace item.