A method, system, and program product for modifying a location based video steam is provided. The method includes receiving a video stream being presented to viewers. Video frames are extracted from the video stream. The video frames are analyzed, and a digital display device is detected presenting first video information. A specified identification attribute of the digital display device is located, and it is detected that the digital display device is currently within a field of view of the video stream. A detected viewer count, associated metadata, and topics of interest of the viewers are retrieved and it is determined that the detected viewer count exceeds a previous viewer count detected with respect to a previous presentation of the video stream. In response, second video information is retrieved and the first video information is disabled. The second video information is presented to the viewers.