Methods, computer program products, and systems are presented. The methods include, for instance: determining a relationship between participants in an electronic communication. An emotion implicating a tactile stimulation is identified and a sender and a receiver of the tactile stimulation are specified. A contact point to which the tactile stimulation is applied on the body of the receiver is determined based on the relationship, according to a mapping between the relationship and the contact point as stored in a tactile stimulation knowledgebase. The tactile stimulation is delivered by use of a virtual presence user device on the side of the receiver.