This disclosure provides devices and systems for a moveable eyeball assembly for a doll head. The eyeball assembly can have a rear portion having at least one first eyeball magnet and a substantially hemispherical shape forming a rear cavity in the rear portion. The eyeball assembly can have a front portion having a substantially hemispherical shape. The front portion can have at least one second eyeball magnet configured to magnetically couple with the at least one first eyeball magnet. The front portion can have a pupil element. The front portion can have an iris portion surrounding the pupil element. The eyeball assembly can be received in a gimbal assembly to move the eyeball assembly in at least two axes.