Patent attributes
The present disclosure is directed toward systems, methods, and non-transitory computer readable media for generating an identity resolution model from a ground truth data set to accurately match users across one or more digital content providers to perform analyses of user activities across the one or more digital content providers. For example, the systems described herein can generate a ground truth data set of known users and utilize the ground truth data set to generate an identity resolution model for one or more digital content providers based on predicted user identities. Furthermore, in one or more embodiments, the systems utilize the identity resolution model to accurately resolve and match user identities between one or more digital content providers and assign universal identifiers to the user identities. Moreover, the disclosed systems can utilize the universal identifiers to provide analytical insights of user actions between the one or more digital content providers.
