Patent attributes
Camera platform and object inventory control techniques are described. In an implementation a live feed of digital images is output in a user interface by a computing device. A user selection is received through interaction with the user interface of at least one of the digital images. An object, included within the at least one digital image, is recognized using machine learning. Metadata is then obtained that pertains to the recognized object. Augmented reality digital content is generated based at least in part of the obtained metadata. The augmented reality digital content is displayed as part of the live feed of digital images as associated with the object.