Patent attributes
Described is a real-time content management and data analytics system for AR-based platforms. The data management system described herein manages AR content and user interactions with the AR content. Additionally, a new multiple-stage information augmentation design based on real-time data analysis and live AR interaction is described. In this design, AR content design is very flexible and may be organized into one or more stages containing pre-defined content, on-line searched content, user generated content, other user generated content, real-time user interactively generated content, or some combination. The flexibility content structure brings allows for a high customizable AR experience for each user to maximize user relevance and stickiness. An example application of the system described herein is for interactive advertisements.