US Patent 10952548 Illuminated merchandiser, retrofit kit and related methods

A product display merchandiser comprising a base configured to be coupled to a shelving unit, a tray defined by at least one sidewall, wherein the tray is movable relative to the base, a lens positioned at a front end of the tray, and a lighting element configured to illuminate the lens. A retrofitting system comprising a light pipe and a body for connecting the light pipe to a merchandiser.