Patent attributes
A system and method for displaying product information in a store. The system is configured to communicate with a communication network. Included is a shelf display device or digital tag positioned within the store and a physical, bib tag for a product. The digital tag has a digital display surface, a reader, and a communication device. The digital tag is configured to display information associated with a product via its display surface and configured for operative communication with the communication network via its communication device. The bib tag has product-related information displayed thereon. The bib tag also has machine readable information that is readable by the reader of the digital tag. The communication device of the digital tag is configured and arranged to transmit information, regarding the machine readable information of the bib tag, to the communication network.
