Patent attributes
A watermark processing method including generating watermark parameters for original multimedia data; performing watermark superposition processing on the original multimedia data according to the watermark parameters to obtain first multimedia data; encoding the first multimedia data to obtain a first multimedia code stream and encapsulating the watermark parameters into the first multimedia code stream to obtain a second multimedia code stream; and sending the second multimedia code stream to a terminal device so that the terminal device performs watermark inverse superposition processing on the first multimedia data according to the watermark parameters to obtaining the original multimedia data. The watermark processing method and apparatus prevent unlicensed broadcasting and hotlinking through a watermark and meanwhile do not display the watermark at the terminal device with valid content licensing of the broadcasted content during broadcasting to avoid affecting watch experience of audience.
