A device for transporting and storing fishing rods in a covered pickup truck cargo bed with easy loading or unloading through the tailgate of the truck without removing a cargo bed cover. This reduces entanglement and potential damage of rods, frees up the lower cargo bed for other materials, keeps rods more securely out of sight and out of the weather. Rods are suspended at the upper region of the cargo bed allowing for smaller cargo to be loaded on the floor of the cargo bed beneath the hanging rods without removal of the rod holder either loaded or empty.