Patent attributes
Systems, methods and computer-readable medium are provided for improving location determination of mobile devices and using the location information obtained via such improved methods to track content conversion. In one aspect, a computer-implemented method includes receiving a request from a third party to track at least one content; determining a reference point for at least one tracking device; activating at least one sensor on-board the at least one tracking device, the at least one tracking device determining displacement information of the at least one tracking device based on the reference point and data collected by the at least one sensor; receiving the displacement information from the at least one tracking device; identifying locations visited by the at least one tracking device based on the displacement information; and determining a content conversion rate for the at least one content based on the locations visited by the at least one tracking device.
