A method of producing a measuring tape may include providing a cupped blade with substantially uniform cupping over a longitudinal length of the cupped blade, applying a stress relief operation to a selected portion of only a convex side of the cupped blade to increase curvature of the cupped blade in the selected portion of the cupped blade, and operably coupling the cupped blade to a reel assembly and providing the cupped blade and reel assembly within a housing to define the measuring tape device.