Patent attributes
A mobile device includes an originally downloaded mobile application. When a location of the mobile device is detected within a configured distance of a target enterprise store location, configuration data for the target enterprise's mobile application and services are obtained and automatically sent to the mobile device. The configuration data is applied to the original mobile application. When the user launches the original mobile application from the mobile device, the executing instance of the mobile application is transformed into the target enterprise's mobile application connected to the target enterprise's mobile application services server. The executing instance of the mobile application includes the branding, design, features, and workflow of the target enterprise's mobile application.
