Patent attributes
Systems, methods, and computer-readable media are disclosed for generating and surfacing product collections having multiple products grouped under a single product identifier. Example methods may include receiving, from a user device, a request for product information and determining the product information. The product information may include at least a first product having a first product identifier. Certain methods may include determining, based at least in part on the first product identifier, a product collection. The product collection includes a group of second products and a second product identifier. The group of second products may be associated with a themed event. Certain methods may include generating a product presentation including the first product and the product collection and sending the product presentation to the user device.