A framework for presenting aspects of a story to one or more participants having at least one device, the story having one or more storylines, each storyline comprising one or more segments, each segment comprising one or more elements, each of said one or more elements comprising (i) a physical location; (ii) actions; and (iii) at least one event trigger, said framework comprising a backend platform storing information about said story and interacting with said at least one device to deliver aspects of at least one of said storylines to at least some of said one or more participants based on one or more event triggers.