US Patent 11010781 Automatic rewards and benefits optimization

A processor may detect a user interaction with a user interface provided through a network by a server. The processor may analyze the user interaction to identify at least one offer associated with at least one item available for purchase through the user interface. The offer may be associated with a first payment type. The processor may process a user transaction to purchase the at least one item. The processing may include automatically applying the first payment type to the transaction.