Patent attributes
Setting of an order of sub-frame periods is simplified. A display element array section includes a plurality of arranged display elements in which a gray-scale display is performed in accordance with display data in each frame period that is a display period of one screen. A display control section divides the frame period into a plurality of sub-frame periods and divides the plurality of display elements into a plurality of groups to perform control of a display in each of the plurality of sub-frame periods in each of the plurality of groups. A display data supply section supplies the display data in each of the sub-frame periods to the display element array section by shifting a predetermined delay time in each of the groups and supplies the display data in each of the sub-frame periods to the display element array section on the basis of an order of the sub-frame periods in accordance with the number of the divided groups and the predetermined delay time.