Systems, methods and apparatus for presenting information using an electronic device. In an aspect, when a standby or idle device detects that a user gazes at it, it starts showing content items on a display. In other aspects, when a standby or idle device detects that a user shakes it, taps on it, or speaks to it, plus that the user gazes at it, the device begins to show content items on a display. The content items may include advertisements.