Systems, methods, and apparatus to identify media devices are disclosed. An example apparatus includes means for monitoring to connect to a home network associated with a panelist home, and monitor the home network for a network communication sent by a requesting device separate from the means for monitoring. A processing means is to maintain a table of device identifiers and respective media access control addresses corresponding to registered devices on the home network; in response to the means for monitoring detecting the network communication transmitted on the home network, attempt to identify a device identifier of the requesting device from the table of device identifiers and respective media access control addresses based on a media access control address of the requesting device; and in response to a failure to identify the device identifier, prompt the panelist to provide a device identifier for the unidentified device.