Patent attributes
System, method, and various embodiments for providing a digital on-duty assistant are described herein. An embodiment operates by receiving a support request from a customer over a communication channel. A channel type corresponding to the communication channel over which the support request was received is identified. Which of a plurality of support specialists is assigned to service the support request over the channel type is identified. Contact information, corresponding to the channel type, for the identified support specialist is determined. The support request is forwarded to the identified support specialist based on the contact information corresponding to the channel type of the communication channel.