A vehicle grille assembly includes a body panel and a housing coupled to the body panel. The housing includes a front surface and a rear surface. The rear surface defines a cutout. A display assembly is disposed adjacent to the housing and aligned with the cutout. The display assembly includes a light source disposed on a circuit board and a heatsink coupled to the circuit board. The light source emits light towards the front surface of the housing. A deflector is disposed adjacent to the display assembly and includes a base and a guide wall extending vertically from the base. The deflector includes a first surface and a second surface. The deflector defines a first airflow path and a second airflow path.