US Patent 11037228 Automated bidding on auctioned content

Systems, methods, and computer-readable media (transitory and non-transitory) are provided herein for automated bidding on auctioned online content. In various embodiments, a bidder process operating on a bidder management computing system may determine an IP address associated with an impression to be populated with consumable content. The impression may be solicited by a content auction computing system. The bidder process may retrieve, e.g., from volatile memory local to the bidder process management computing system, bidding guidelines associated with the IP address. The bidder process may determine, based on the retrieved bidding guidelines, a bid for a particular consumable content item to populate the solicited impression. The bidder process may then submit the bid to the content auction computing system.