Systems and methods in accordance with various embodiments of the present disclosure provide improved techniques to process and identify segments of media content and associated intellectual property rights associated with the media content. Intellectual property rights associated with media content may include copyright, trademarks, licenses to composition, synchronization, performance, recordings, etc. In particular, various embodiments provide improved techniques to identify segments of media content using fingerprinting and/or other heuristic rules to identify the original source of the segments of media content, the rights holders, and/or rights associated with the segments of media content.